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$170.00$100.00

You begin with a text, you sculpt information, you chisel away what's not needed, you come to the point, make things clear, add value, you're a content person, you like words

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Description:

You begin with a text, you sculpt information, you chisel away what's not needed, you come to the point, make things clear, add value, you're a content person, you like words. Design is no afterthought, far from it, but it comes in a deserved second. A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse.

Then the question arises: where's the content? Not there yet? That's not so bad, there's dummy copy to the rescue. But worse, what if the fish doesn't fit in the can, the foot's to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons the folks in the meeting can't quite tell right now, but they're unhappy, somehow.

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We provide high quality and cost effective services

But. A big but: Lorem Ipsum is not t the root of the problem, it just shows what's going wrong. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn't have helped, won't help now. It's like saying you're a bad designer, use less bold text, don't use italics in every other paragraph. True enough, but that it takes to get things back on track.

  • Understand the situation

  • Bring the experience to life

  • Strategies chart the course

  • Digital branding & marketing

  • SEO, analytics & marketing

  • Creative thinking & design

  • We believe in creativity

  • We believe in quality

  • We believe in creativity

4 Reviews
  • review-author-1
    Frank Harvard
    20 February 2022

    Typographers of yore didn't come up with the concept of dummy copy because people thought that content is inconsequential window dressing, only there to be used by designers who can’t be bothered to read

  • review-author-2
    David Black
    21 February 2022

    If the copy becomes distracting in the design then you are doing something wrong or they are discussing copy changes. It might be a bit annoying but you could tell them that that discussion

  • review-author-3
    Sara Smith
    22 February 2022

    Lorem Ipsum actually is usefull in the design stage as it focuses our attention on places where the content is a dynamic block

  • review-author-4
    Sara Smith
    22 February 2022

    Lorem Ipsum actually is usefull in the design stage as it focuses our attention on places where the content is a dynamic block coming from the CMS